Social Networking Strategy and Management
Increasingly our lives are being lived online. Social networking on the web is how many of us stay informed about community events,
what our favorite bands are up to and what our local pubs and restaurants are offering in food and entertainment. From Twitter to Facebook to
MySpace to Gather to Yelp and more, knowing how to reach your target audience through social networking has become important.
We can help you design and implement a strategy that is right for your organization and your needs. Besides helping you set up and design a social networking page we also provide active management. Active management means replying rapidly to friend requests, working to find new friends regularly and using the tools that MySpace provides to keep in touch with your "friends" in a fun and engaging manner.
Having an active online presence for your company is all about providing service and communication to your customers. This connection to your
customers helps to grow that group and help keep them committed and happy. Keeping and growing customers is cheaper than finding new ones. We will
help you do both and do it cost effectively.
Facebook is a fast growing social networking site. Some members check in occasionally and some seem to live their lives there. Having a presence on Facebook can help keep you in people's minds. You can let them know what is happening at your organization, show them the specials or events you want them to know about and let them comment on how they feel about your organization and events. Do you know the difference between a personal Facebook and a business page? A friend and a fan? Which is right for you? We can help you learn and decide and we can help you keep the profile active and interesting.
Twitter is another fast growing social networking site. It is very different from Facebook. Messages are limited to 140 characters per post but traffic is high. If your organization has lots going on and needs a lot of interaction with your customers then learning how to use Twitter for your organization may be for you.
Review Sites
Sites like Yelp, Urban Spoon and Gather are review site where the reviews are written by the people in the communities. They are being looked to by more and more people for opinions about stores, restaurants, charities, products etc. We can help you find reviews of your organization and get new ones out there.
MySpace
MySpace is yet another way to keep you or your business connected to the people who are interested in you. MySpace has options for customizing your page that other social networking sites lack. A customized MySpace profile with active management by High Road MC keeps you tied in with a youthful and active group of people who really want to "be your friend!"