Online Advertising & Social Media Strategy and Management
Increasingly our lives are being lived online. Social networking on the web is how many of us stay informed about community events,
what our favorite bands are up to and what our local pubs and
restaurants are offering in food and entertainment. Increasingly
search engines and online advertising is how we find out about
what companies and organizations can provide what we are looking
for. Once you needed a Yellow Pages account. Now you need to be
found in the search engines and social media sites. From Twitter
to Facebook to Google to review sites like Yelp and more, knowing how to reach
your target audience through social networking has become
important.
We can help you design and implement a strategy that is right for your organization and your needs. Besides helping you set up and design a social networking page we also provide active management. Active management means replying rapidly to posts or requests, working to find new friends and fans and using the tools that social media sites provides to keep in touch in a fun and engaging manner with the people who follow your site.
Having an active online presence for your company is all about providing service and communication to your customers. This connection to your
customers helps to grow that group and help keep them committed and happy. Keeping and growing customers is cheaper than finding new ones. We will
help you do both and do it cost effectively.
Facebook is a fast growing social networking site. Some members check in occasionally and some seem to live their lives there. Having a presence on Facebook can help keep you in people's minds. You can let them know what is happening at your organization, show them the specials or events you want them to know about and let them comment on how they feel about your organization and events. Do you know the difference between a personal Facebook and a business page? A friend and a fan? Which is right for you? We can help you learn and decide and we can help you keep the profile active and interesting.
Twitter is another fast growing social networking site. It is very different from Facebook. Messages are limited to 140 characters per post but traffic is high. If your organization has lots going on and needs a lot of interaction with your customers then learning how to use Twitter for your organization may be for you.
Review Sites
Sites like Yelp, Urban Spoon and Gather are review site where the reviews are written by the people in the communities. They are being looked to by more and more people for opinions about stores, restaurants, charities, products etc. We can help you find reviews of your organization and get new ones out there.
On line Advertising
Sites like Google, Yelp and others allow you to add advertising as wel las take control of some of the info about your organization on their sites. Knowing how to set up and run these accounts, when to use online ads such as google adwords or tags, etc. can help you grow your business and gain traction on the web. High Road can help you decide what is worth your effort and help you track your results so you can decide what is cost effective.
